Post by account_disabled on Mar 7, 2024 6:21:33 GMT
IT inbound marketing strategies , what to focus on in 2021? In the year of the pandemic, despite not being among the most impacted sectors, ICT recorded a decline which, according to the forecasts made by Gartner , will however turn back into growth in the year that has just begun. The great changes in the way of working and doing business that we witnessed in 2020 make new investments in digital transformation necessary for companies (IT infrastructures, cloud, data centers, virtual reality, etc.). For a company in the tech sector, it is therefore the right time to identify those levers that will allow it to obtain a competitive advantage over its competitors. There are very few historic brands that can count on the strength of a name now recognized by the public. Most IT companies have to struggle every day to stand out among their competitors.
And if you want to move away from the logic of price as the Germany Phone Number only means of differentiating yourself, your marketing efforts will have to focus on highlighting the value and uniqueness of your solution . We have already talked about how to do this through an effective B2B inbound marketing strategy and in this article we will see which are the specific IT inbound marketing levers that can produce the best results in this particular period. Inbound marketing IT: publications in specialized newspapers Following the customer journey of a B2B customer, it is easy to notice how, in the vast majority of cases, he completes the first part of his "journey" independently. In a first phase, the buyer collects the information necessary to make his choice.
And if it is true that the company website and blog are a precious means of spreading knowledge (and, in the meantime, obtaining new leads), we must also consider that it is not the only source that a prospect uses to obtain information. In fact, as this Gartner study shows , a good 50% of the material consulted by a B2B buyer during his research is published on third-party sites and portals . In order not to miss the opportunity to intercept this audience too, it is worth identifying some sector publications with a good level of authority to collaborate with. Publishing, in addition to articles, advertorials, successful case studies, guides or focus on topics relevant to the target you intend to reach, is an excellent way to generate brand awareness, presenting yourself to future customers as an authoritative and competent reality in your field.
And if you want to move away from the logic of price as the Germany Phone Number only means of differentiating yourself, your marketing efforts will have to focus on highlighting the value and uniqueness of your solution . We have already talked about how to do this through an effective B2B inbound marketing strategy and in this article we will see which are the specific IT inbound marketing levers that can produce the best results in this particular period. Inbound marketing IT: publications in specialized newspapers Following the customer journey of a B2B customer, it is easy to notice how, in the vast majority of cases, he completes the first part of his "journey" independently. In a first phase, the buyer collects the information necessary to make his choice.
And if it is true that the company website and blog are a precious means of spreading knowledge (and, in the meantime, obtaining new leads), we must also consider that it is not the only source that a prospect uses to obtain information. In fact, as this Gartner study shows , a good 50% of the material consulted by a B2B buyer during his research is published on third-party sites and portals . In order not to miss the opportunity to intercept this audience too, it is worth identifying some sector publications with a good level of authority to collaborate with. Publishing, in addition to articles, advertorials, successful case studies, guides or focus on topics relevant to the target you intend to reach, is an excellent way to generate brand awareness, presenting yourself to future customers as an authoritative and competent reality in your field.