Post by account_disabled on Feb 19, 2024 8:38:32 GMT
Very important. I get lots of emails from folks asking why their Quality Scores are low even as they have high CTR. Well, high CTR compared to what? Sorry sir, your competition has a better fruit fly trap than you do and that’s what Google is telling you with those low scores. The effectiveness of your ad (in terms of CTR) is evaluated against your competitors and Quality Scores are awarded accordingly. The advertiser with the highest CTR gets a higher score; the lowest CTR gets a lower score. And some aren’t even worth entering the competition.
Now, just like the flytrap is not just a fruit, but also a paper cone and a Buy TG Database small container, Quality Score is not just about CTR. But for the sake of brevity, we’ll keep this article to what really matters: the fruit. You can learn about the other Quality Score factors here. (Relevant keywords and relevant landing pages, they only equate to preparing the jar and the cone – anyone can do that). The single most important element of an effective fruit-fly trap is a fruit that flies REALLY like. That’s your offer. Then you have to squeeze out the juices so the scent is sprayed around, and sometimes you can add a little vinegar to heighten the scent. That’s your copywriting skills.
It’s the offer and your skills as a copywriter that matters. You need to showcase the right offer and have the skill to write about it effectively in 3 short lines. 1. How to find the right fruit, the right offer. Know your flies. Your offer DOES NOT have to be your product. Your offer DOES have to be what searchers want. I’m not an expert, but I think flies of different kinds like different fruits. An ad can .
Now, just like the flytrap is not just a fruit, but also a paper cone and a Buy TG Database small container, Quality Score is not just about CTR. But for the sake of brevity, we’ll keep this article to what really matters: the fruit. You can learn about the other Quality Score factors here. (Relevant keywords and relevant landing pages, they only equate to preparing the jar and the cone – anyone can do that). The single most important element of an effective fruit-fly trap is a fruit that flies REALLY like. That’s your offer. Then you have to squeeze out the juices so the scent is sprayed around, and sometimes you can add a little vinegar to heighten the scent. That’s your copywriting skills.
It’s the offer and your skills as a copywriter that matters. You need to showcase the right offer and have the skill to write about it effectively in 3 short lines. 1. How to find the right fruit, the right offer. Know your flies. Your offer DOES NOT have to be your product. Your offer DOES have to be what searchers want. I’m not an expert, but I think flies of different kinds like different fruits. An ad can .