Post by account_disabled on Dec 24, 2023 9:00:22 GMT
Topo Chico Hard Seltzer is Coca-Cola 's first global alcohol brand , with which the company has set a very clear objective: to lead the hard seltzer category. After the good reception of the launch in other countries such as Mexico, Brazil and the United Kingdom, Coca-Cola will distribute Topo Chico in Spain, where it hopes to surprise its consumers. Made with sparkling water, natural aromas, an alcohol volume of 4.7% and with 96 calories in each 33 cl container, it comes to the market with three flavors: Lemon-lime, Cherry Acai and Tropical Mango.
The new drink will be in all distribution channels (Modern Food, Convenience Stores, Horeca and e-commerce) and throughout the country starting this March. «We are very excited about the arrival in Spain Phone Number List of Topo Chico Hard Seltzer. We have a winning product to enter a category with great growth potential. Relying on the strength of our system in Spain, we believe that Topo Chico Hard Seltzer will surprise consumers and will be a success in our country," says Juan Ignacio de Elizalde , general director of Coca-Cola Iberia. Despite its entry into the alcoholic beverage segment, Coca-Cola does so with a top priority: guaranteeing responsible consumption.
To this end, the company has developed its own Global Responsibility Policy on Alcoholic Beverages to ensure that it is not directed at people under 18 years of age and that responsible consumption is encouraged. Likewise, they are aligned with the legal requirements and codes of other large companies in the alcoholic beverage sector, as well as with the policies of the IARD (International Alliance For Responsible Drinking). This is based on four pillars: exercising responsible marketing; establish alliances in Spain to create programs and promote responsible consumption; offer transparent information, and extend these principles to all Coca-Cola employees, bottling partners and partners.
The new drink will be in all distribution channels (Modern Food, Convenience Stores, Horeca and e-commerce) and throughout the country starting this March. «We are very excited about the arrival in Spain Phone Number List of Topo Chico Hard Seltzer. We have a winning product to enter a category with great growth potential. Relying on the strength of our system in Spain, we believe that Topo Chico Hard Seltzer will surprise consumers and will be a success in our country," says Juan Ignacio de Elizalde , general director of Coca-Cola Iberia. Despite its entry into the alcoholic beverage segment, Coca-Cola does so with a top priority: guaranteeing responsible consumption.
To this end, the company has developed its own Global Responsibility Policy on Alcoholic Beverages to ensure that it is not directed at people under 18 years of age and that responsible consumption is encouraged. Likewise, they are aligned with the legal requirements and codes of other large companies in the alcoholic beverage sector, as well as with the policies of the IARD (International Alliance For Responsible Drinking). This is based on four pillars: exercising responsible marketing; establish alliances in Spain to create programs and promote responsible consumption; offer transparent information, and extend these principles to all Coca-Cola employees, bottling partners and partners.